From Hoping Tariffs Would End… to Facing the Long Game
Most people don’t realize tariffs are already baked into the price tags they see. Since January, U.S. tariffs on our Fair Trade-made products from ...
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KOOSHOO on The Wardrobe Crisis: Plastic-Free Fashion, Tariffs & Bold Collaboration
KOOSHOO’s founders join the fashion-industry-famous podcast, The Wardrobe Crisis, to talk about the role of plastic-free in eco-fashion, first-hand...
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We used to manufacture in the US - it didn't work for us, nor did it work for you
We manufactured in the USA for seven years. Here’s why we left—and why, despite our love for American-made, we’re not rushing back just yet.
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A heartfelt, personal message from KOOSHOO's founders about tariffs
When Norfolk Island was hit with a 29% tariff, it made headlines. But behind the absurdity is a very real story about our small business, global su...
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From Fictional Exports to National News: How Norfolk Island Ended Up in Trump’s Crosshairs
One strange headline turned our tiny island—and our global business—into an international news story.
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International Women's Day - The Women Who Make KOOSHOO Possible
This International Women’s Day, we honor the women behind KOOSHOO—from our team to the skilled artisans crafting each piece.
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Behind the Scenes with KOOSHOO: Pop Culture, Trends & Media Buzz
KOOSHOO’s exciting updates: Holiday gift guide features, Netflix, and more!
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The Black Friday Paradox
Every November, we have the same conversation with ourselves: 'Are we hypocrites for having a Black Friday sale?' The tension is real for a sustain...
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The Real Cost of Better: How One Sustainable Brand Survived the Post-Pandemic Recession
When freight costs soared and discretionary income vanished, we watched as sustainable small businesses began closing their doors. This is the stor...
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Bee Health and Organic Cotton: A Choice for a Cleaner Planet
What do bees, cotton, and your hair ties have in common? More than you’d expect. Discover how organic cotton is a lifeline for pollinators—and why ...
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How KOOSHOO’s Founders are Redefining Hair Ties: A Must-Listen Podcast
Ever wonder why hair ties come in packs of 50? KOOSHOO’s founders dive into that very question on Sustainable Founders, sharing how they’re reshapi...
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Unraveling Waste: How Planned Obsolescence Tangles Up the Hair Accessory Market
Why buy hair ties by the dozens when a few quality ones suffice? During a visit to our Japanese supplier—where packs contain just two—we realized w...
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5 Million Plastic Hair Ties Diverted: KOOSHOO’s Quest for a Cleaner Future
KOOSHOO's plant-based hair ties have eliminated over 5 million plastic ties from our environment—discover how this simple swap leads to a more sust...
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KOOSHOO products are designed to up your style game, while uplifting the planet and its people.Created as a purpose-led brand that would produce something with the intent to change how things are done moving forward - to embody a cultural shift in sustainable living.