
Bee-lieve the Hype
volume is all the buzz
Inspired by beehive geometry, the sheer oversized mesh lifts and volumizes with airy grace—delivering head-turning abundance without heaviness. Perfect for fine, medium, or thick hair, this statement scrunchie proves that big volume can be light as air.
day to dusk chic
style for every occasion
From morning coffees to evening soirées, this scrunchie doesn’t skip a beat. Its honeycomb texture pairs seamlessly with jeans or a cocktail dress, elevating every look with sculptural flair. Twist it into a ponytail or gather it into a bun—either way, your style stays fresh from sunrise to moonlight.


quality you'll love
soft yet strong
Supple organic cotton around a strong natural rubber core holds your hair securely without a tug or tear. This scrunchie flexes with every move—jogs, bachelorette parties, dance floors—yet stays gentle on strands, giving you all-day wear with zero stress. Softness and strength in one sweet package. Bonus: it gets softer and softer with every wear!
uplift your spirit while...
uplifting your hair
Style with a story. We source organic cotton from fair trade fields and tap regenerative rubber plantations—no sneaky plastics here. Then, our scrunchies are sewn with love in a Fairtrade facility owned by nuns, ensuring every stitch supports real people and planet health. It’s beauty you can wear, story included.

kooshoo in the news
“I’m telling you, these are the best I’ve ever used.”