• Made 100% from plants
• Certified sustainably sourced organic cotton (52%)
• FSC Natural tree rubber certified by Fair Rubber Association (48%)
Made by an ethically-operated 4th generation family business in Japan. All products are dyed using low impact dyes, a non toxic fabric dye that has been certified as eco-friendly by Oeko-Tex with their Standard 100 label. Oeko-Tex is an international trademark with stringent standards for product safety and sustainability, so you can be sure any dyes with the Standard 100 label are completely devoid of harmful substances.
gentle by design
your hair deserves this
Unlike synthetic hair ties that, at a microscopic level, are jagged pieces of plastic that snag and damage hair, the Crochet is made from long-staple organic cotton.
The looped texture increases surface area, distributing hold gently across your hair instead of concentrating pressure. No creasing. No breakage. No pesticide residues. Just clean, plant-based materials keeping your hair healthy and strong.
completely original
the design that changes expectations
The soft crochet swirls create a sculptural form that's never been done before in hair accessories. It's playful, eye-catching, functional, and completely unique. Whether securing your hair or resting on your wrist, it draws attention in the best way.
pillowy soft
multiple contact points mean gentler hold
The Crochet works wonders for all hair types.
Fine hair gets secure hold without tension. Thick hair gets resilient grip without multiple wraps. Curly, coily, and kinky hair get gentle hold that respects curl pattern without causing frizz. The soft loops cradle comfortably all day.
made by family
4th generation craftsmanship
Our fourth-generation partners in Japan have been making hair accessories for years, but the Crochet required going deeper into their rope-making heritage.
The result blends rope-like durability with the softness hair needs. Made from organic cotton and fair trade natural rubber. No plastic, no pesticides. Just skilled collaboration and clean materials protecting your hair.
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