We're in Forbes - and honestly, it still feels a little surreal
After 16 years of quietly building a plastic-free business, a Forbes journalist called to say she saw us as a success story she wanted to share - p...
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16 Facts About Plastic That Will Change How You Shop
We asked the experts what plastic is really doing to our bodies. What we learned will change the way you shop, dress, and think about the products ...
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There's a Spoonful of Plastic in Your Brain. Now What? A Conversation with Aidan Maguire of Plastic Pollution Coalition
There's an estimated spoonful of plastic sitting in the average human brain, and it didn't get there by accident. We sat down with Aidan Maguire of...
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Why a Bar Has to Be Better Than a Bottle: Allison Teasdale on Building Notice Hair Co.
Your shampoo bottle is up to 90% water, and the beauty industry produces 120 billion units of packaging a year while recycling almost none of it. N...
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What's In Your Clothes Is Ending Up In You: A Conversation With Microplastics Scientist Dr. Lisa Erdle from 5 Gyres
A conversation with Dr. Lisa Erdle, ecotoxicologist and Director of Science and Innovation at The 5 Gyres Institute, part of the Plants Over Plasti...
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Plastic, Periods, and What Nobody's Testing: A Conversation with GladRags
Tampon absorbency wasn't tested with actual blood until 2024. Period underwear isn't even legally a period product. The owners of GladRags on how l...
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Who Made My Clothes? After 13 Years, This Question Still Demands an Answer.
Fashion Revolution Week is April 22–28, 2026. The theme is Collective Action. We've been living it since 2012. Here's why it matters more than ever...
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The Power of Small: How the Mini & Midi Pack Fills the Gap in Your Hair Toolkit
Most hair tie packs are built for the average ponytail. Which is great, until you're finishing a braid, styling fine hair, or wrestling with your k...
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The Crochet: How a Rope-Making Technique Became Our Most Original Hair Tie
Twelve years into making the world's best plant-based hair ties, we still found a way to surprise ourselves. Meet the design that required years of...
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The Bracelet: Engineered Like a Rope. Worn Like a Bracelet.
We started with rope-making traditions from rural Japan. What we ended up with is the most technically interesting hair tie we've ever made — and t...
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The Pearl: Why a Wave-Textured Hair Tie is the Final Step in Your Hair Health Routine
Your hair tie is the only part of your hair health routine that actively works against you. Here's why that matters, and what we designed to fix it.
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Is Your Hair Tie Damaging Your Hair? The Science Behind Breakage, Frizz, and Traction Alopecia
If you've noticed frizz that appears the moment you take your hair down, or thinning at your temples that wasn't there a year ago, your hair tie is...
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Who Gets to Decide What Good Value is for Hair Accessories?
We’ve been letting the wrong people define what value means in hair accessories—and it shows. When 55 plastic ties for $4 feels “normal,” it’s time...
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Plastic-Free Hair Ties
$10.99
Plastic-Free Pearl Hair Ties
$13.99
Plastic-Free Mini Hair Elastics for Braids
$10.99
$15.99
KOOSHOO products are designed to up your style game, while uplifting the planet and its people.Created as a purpose-led brand that would produce something with the intent to change how things are done moving forward - to embody a cultural shift in sustainable living.