The Black Friday Paradox
Every November we have the same conversation with ourselves:
"Are we hypocrites for having a Black Friday sale?"
The tension is real. Here we are, a company built on reducing waste and plastic pollution, getting ready to participate in the biggest consumption event of the year. A day where 80% of purchases end up in landfills (source). Where the average fast-fashion item gets worn seven times before being tossed. Where the typical American discards 81 pounds of clothing annually.
The math seems impossible to reconcile.
But twelve years of making plastic-free hair accessories teaches you something: Change doesn't happen in a vacuum. It happens when better choices become accessible choices.
Here's what we know: When we tested our hair ties against every leading brand in America, they proved 2-6 times stronger. (Yes, we actually had scientists testing hair ties!)
Each pack we sell replaces dozens of plastic alternatives. Each fair trade partnership supports families through ethical employment. Each conscious purchase proves that better is possible.
And that's the key.
Growth can't just be seen as the enemy of conscious business—it's also an important catalyst for change. More sales mean more suppliers and farmers uplifted, more plastic prevented from entering our oceans, more proof that accountability to both planet and people is possible in fashion.
So yes, we're having a Black Friday sale. From November 25th to December 2nd, everything is 25% off, with savings up to 80% on select items. But we're doing it differently:
- Products built to last in your hair, not in landfills
- Perfect for stockings (lightweight, useful, and with a story worth sharing)
- Priced to make better choices possible
And this year, impact goes further: For every product sold, we're donating one to local homeless shelters through Thread Together. Because while we're making sustainable choices more accessible to some, we want to make them available to all.
Will we keep questioning our place in Black Friday? Probably.
But we'll also keep finding ways to make conscious commerce more accessible. Because when better choices become easier choices, that's how real change begins.
Ready to shop better? Sale starts Monday, November 25th at kooshoo.com. Your hair (and the planet) will thank you.
