KOOSHOO Monthly Newsletter: Behind the Scenes and Exciting Updates

Hey KOOSHOO Fam,

Genevieve here – the media relations manager at KOOSHOO. While I don’t always make it into your inbox, I’m always working behind the scenes, keeping my finger on the pulse of pop culture, spotting trends, and building relationships with media folks. It’s all about getting our name out there and letting the world know about KOOSHOO’s unique blend of sustainability, comfort, and style!

I wanted to share some exciting updates from this past month. So grab a cup of coffee, and let’s dive in!

KOOSHOO + FORBES: Featured in 2025 Holiday Gift Guide – Best Hair Accessories for the Season

A recent highlight was my collaboration with Forbes journalist Kristen Philipkoski. It all started with a casual reach-out to secure some holiday press for KOOSHOO (because let’s face it, our flats do slide perfectly into a stocking, don’t they?). Kristen’s focus on small, sustainable brands that prioritize quality over quantity made KOOSHOO an ideal fit for her feature on indie brands doing big things in the sustainability space.

The result? A wonderful write-up about our mission, products, and why we’re a great option for conscious consumers this holiday season. It was a fantastic moment for KOOSHOO, and I can’t wait to see what other press opportunities come from building this connection.

I also peeped fellow friends Axiology and discovered some other great brands, hi Finny Rute! If you guys ever want to get together let us know!

While we reached out to Kristen about the Flats being great gifts in the holidays, let's be honest: great hair is the goal 365 and just one pack of Classic Flats is very likely going to get you a full calendar of happy hair days.

 SHOP The Classics NOW

 

KOOSHOO Featured in BC Living's 2025 Holiday Gift Guide – Best Hair Accessories for the Season

And a big shout-out to Sheri Radford, a journalist we’ve had the pleasure of working with before. She’s a huge advocate for BC businesses, and she truly captured the essence of KOOSHOO in her BC Living holiday feature. It reminded me how much our roots in Vancouver mean to us – from branding and design to the wonderful companies we worked with in those early days. We’re so proud of our BC beginnings and the amazing community of businesses we've worked with along the way. Fun fact: I met my husband there too!

Sheri highlighted our Scrunchies in this Best Gifts For Homebodies feature for obvious reasons - our scrunchies are made from lusciously soft organic cotton, perfect for those cozy couch evenings. 

Thanks, Sheri, for continuing to support KOOSHOO and local businesses. 

SHOP Macchiato Brown Scrunchies NOW

KOOSHOO in The Guardian UK: Essential Styling Picks for 2025

Across the pond in the UK, we had another fantastic moment when sustainability fashion expert, Tiffanie Darke, featured KOOSHOO Original Flats as a stylist’s best-kept secret. In The Guardian article Tiffany highlighted how our flats can be used to slide over your shoe and ankles to hold in the bottom of her trousers to stop it from getting caught in the bike chain. They can also be used as a “sleeve garter” – a clever stylist trick that helps to customize the length of your sleeves or pants. This feature was so organic and authentic, and it had a huge impact on our sales. The response was overwhelming, and we couldn’t be more thrilled to see our community growing.

I can’t say enough how much this kind of press excites us. It’s not just about getting our name out there; it’s about finding the right audience who resonates with our mission and values. And that’s exactly what this feature did. Thank you for the love, Tiffany!

Our new Earth Tints Flats pack is ideal to go from ankle, cuff to hair. 

SHOP Earth Tints Hair Ties NOW

KOOSHOO Goes Hollywood: Featured in Netflix's Never Have I Ever 2025

It all began with a powerful partnership that brought KOOSHOO to the big screen! We had the incredible opportunity to collaborate with Stacy Bisel, a leading hair stylist on the Netflix series Never Have I Ever, for two seasons. Stacy reached out with a vision to build a sustainable hair department on set, and we were thrilled to be part of that mission.

KOOSHOO was featured as a sponsor in the eco-friendly hair toolkit, and seeing our products used in such a creative, forward-thinking environment was truly a highlight. Stacy is an absolute force in the industry, championing sustainable changes in film production, and we’re beyond proud to have been part of this project.

If you haven’t caught it yet, you can still stream Never Have I Ever on Netflix and see our KOOSHOO products in action. And the best part? This success is just the beginning! We’re already working on more exciting Hollywood opportunities, with several upcoming projects in the pipeline. Stay tuned as we continue to make our mark in the entertainment world.

As you can see in the screen grab below, the lead character, Devi, is rocking our Scrunchies in Sunrise. 

SHOP Sunrise Scrunchies NOW

KOOSHOO: Looking Ahead to Exciting Opportunities in 2025

As we head into 2025, we’re feeling inspired and motivated by everything that’s been happening. From sustainable fashion features to exciting new collaborations, we can’t wait to share more with you in the coming months. As always, thank you for your continued support. You’re what makes everything possible, and we’re so grateful to have you along on this journey with us.

Warmest wishes,
Genevieve
Media Relations Manager, KOOSHOO