5 Million Plastic Hair Ties Diverted: KOOSHOO’s Quest for a Cleaner Future
In a world overwhelmed by waste, it’s easy to overlook the small things—like hair ties. Those tiny bands that keep our hair in place might seem insignificant, but their impact on the planet is anything but.
Every hair tie you’ve ever used still exists somewhere, whether it’s lost on the sidewalk, tangled in the ocean, or buried in a landfill. Yep, even the ones you owned as a child still exist somewhere.
At KOOSHOO, we saw this problem long before it became mainstream. That’s why, in 2012, we introduced the world’s first plant-based hair ties. Now we’re celebrating a major milestone: KOOSHOO has kept over 5 million plastic hair ties out of landfills, oceans, and forests. And let’s be clear—this is just the beginning.
The Plastic Problem: Why It Matters
Let’s face it, we’re drowning in plastic.
In the United States alone, around 25,000 pounds of plastic hair ties are discarded every day—the weight of a city bus. These ties don’t just disappear; they persist for centuries, breaking down into microplastics that pollute our oceans, harm wildlife, and even end up in us. It’s a global crisis, and while the problem can feel overwhelming, even simple swaps can make a big difference.
The KOOSHOO Difference: Gateway to Change
Swapping to a plastic-free hair tie might seem like a small step, but it’s more than that. It’s a catalyst for change.
Unlike other hair ties that snap and break, forcing you to buy more, our ties last three times longer.
Why? Because we put quality at the forefront, handcrafting each tie and rigorously testing it. We know that a big part of the industry depends on hair ties that snap because it boosts sales. It's called "planned obsolescence" and it's just wasteful. And frankly, it’s not the KOOSHOO way.
When you choose KOOSHOO, you’re choosing a hair tie that’s 100% made from plants, not plastics. And while it might seem like a small change, it’s one that can lead to bigger shifts in your life.
We hear from customers daily how the ease of swapping their hair ties has them rethinking their every day consumption, and this a tangible step toward a more sustainable future.
The Math: How We Hit 5 Million Plastic Hair Ties Diverted
Let’s break down the numbers.
In our 12+ years, we’ve kept at least 5 million plastic hair ties out of landfills and waterways. Here’s how we got there:
Longevity: Our hair ties last three times longer than the average plastic tie, replacing three plastic ties with one KOOSHOO tie.
Sales: To reach our goal, we’ve sold approximately 1,666,667 KOOSHOO hair ties (more, if we’re being honest).
Packs Sold: With an average of 7 KOOSHOO ties per pack, that translates to about 238,095 packs of KOOSHOO hair ties sold.
These numbers are approximations, but what’s not up for debate is the impact. At some point this year, we crossed the threshold of 5 million plastic hair ties saved from landfill. And we’re just getting started.
The Future: The First Drop in the Bucket
While 5 million plastic hair ties is a significant achievement, it’s just a drop in the bucket compared to the plastic crisis we’re facing. The future of the hair accessory industry—and every industry—lies in choosing plants over plastics. Plants are the future of hair accessories, and KOOSHOO is leading the charge.
And it’s not just about hair ties. Our scrunchies, headbands, and other accessories are making waves in their own right, driving change in categories that have long been dominated by plastics. Because let’s face it: change isn’t exclusive to one product type, even if plastic-free hair ties are one of the most ubiquitous products on earth.
Join the Plants Over Plastics Movement
The numbers speak for themselves: 5 million plastic hair ties saved, countless more to go. But we can’t do it alone. Join us in our mission to rid the world of plastic hair ties. It’s a simple swap that leads to bigger changes, and together, we can make a world of difference.
KOOSHOO isn’t just about hair ties; it’s about a movement. We’re just getting started, and we want you and your friends with us on this journey. Because the future is plastic-free, and the revolution can (and has) start with a single hair tie.
