Our Family is Expanding...

With Earth Day on the horizon, we have a surprise to share. A year in the making, and ready to launch next month, the excitement is building. We thought we’d give you a heads up - you’ll want to pay attention.

Since we’re keeping this a secret (and that’s not fair) -  we’re offering a few hints. Popular demand would be an understatement. Our global KOOSHOO family has been asking - and what we are about to share is for you, our conscientious consumers.

So we traveled to the land where the sun rises and connected with a family there. Four generations of incredible work, a family whose ethical and cultural values align deeply with ours. A family open to collaborating in colourful ways to help us add to our story.

The planet and its people are what drives us. We listened and we are so ready to offer more of the good design, good purpose and good hair that we have been committed to since Day 1.

So as we prepare to introduce this new (line/ category/ collection) to you, we ask you to chime in. Do you have a feeling you know what we’re launching on Earth Day? Head over to our Instagram page and put your guess in the comments, and you will receive a 25% off discount (and one for a friend) if you guess correctly.

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"The best hair tie I've ever used. The fact that it adheres to my standards of a planet friendly product is a bonus!"
- Melody P.

"You guys, these scrunchies are ridiculous. I have THICK hair and I'm so pumped that not only can I wrap it around my hair twice, but it stays in without slowly falling out."
Sarah L

"I think the headband is my favourite one I have ever worn to be honest!!"
Kaitlynn M.