What a pleasure it is to formally introduce you to the newest addition to our Hair Ties family: the sultry, the fiery, the I-didn’t-know-I-needed-that-until-now Ginger pack.

OK, so as Gingers ourselves, we may be a bit biased in our descriptors but in all seriousness, we’re in love - and we know we’re not the only ones!

This carefully curated collection of neutral tones (natural, apricot, gold, dusty pink and henna red) may have been designed with redheads in mind but was always meant to be a palette that customers of every hair color would love. Hours and hours interpreting colour forecasts combined with copious back and forth samples have resulted in what we believe is one of our most striking palettes yet!

What makes this product even more exciting is that they’re made from our newest generation of elastics. These elastics have 20% more stretch than previous iterations and feature certified organic dye, richer colored labels and a warm-your-heart supplier story that you can truly be proud of.

Judging by initial reactions from the sneak peak we provided on our Instagram account (and the orders that have followed), we think folks agree.

How about you - what do you think of our latest colour combo? Any requests for colours still to come? Let us know in the comments below or on Instagram.

Organic Hair Ties for Red, Auburn, Chestnut, Sandy and Strawberry Blond Hair