When freight costs soared and discretionary income vanished, we watched as sustainable small businesses began closing their doors. This is the story of how KOOSHOO survived the post-pandemic recession, and why every purchase from a small business is an investment in a better future.

What do bees, cotton, and your hair ties have in common? More than you’d expect. Discover how organic cotton is a lifeline for pollinators—and why it matters.

Ever wonder why hair ties come in packs of 50? KOOSHOO’s founders dive into that very question on Sustainable Founders, sharing how they’re reshaping the industry with plant-based, plastic-free alternatives. This is a podcast you won’t want to miss—listen now!

Why buy hair ties by the dozens when a few quality ones suffice? During a visit to our Japanese supplier—where packs contain just two—we realized we're not alone in questioning this wasteful norm. Discover how planned obsolescence fuels pollution and learn how choosing quality over quantity makes a lasting difference.

KOOSHOO's plant-based hair ties have eliminated over 5 million plastic ties from our environment—discover how this simple swap leads to a more sustainable, eco-friendly future.

Unveil the truth behind shocking eco-friendly claims in the fashion world as we explore common greenwashing tactics and guide you toward making genuinely sustainable choices.

Synthetic fibers have ruled textiles since the 1970s, but plant-based materials are making a comeback. KOOSHOO is leading this shift with innovative, sustainable hair accessories made from plants, not plastics, paving the way for a plastic-free future.

Chocolate, coffee, earth, fashion. Without brown, none of these would exist as we know them. As fundamental as these are to everyday life, so too will our newest color become in your wardrobe, the Macchiato Brown Organic Cotton Scrunchies! These stylish scrunchies add earthy elegance and comfort to your look.

Today is the start of Fashion Revolution Week. It marks both a very dark day for the fashion industry but also the birth of a movement that is changing the way people see clothes. This is how you can join the Revolution...